Rick Everitt who can be a bit of a curmudgeon when it comes to the goings on at Charlton called it exactly right at the beginning of TS’s ownership at Charlton when he criticised the decision not to appoint an experienced CEO to run the club. I wasn’t certain he was correct because there are lots of different successful business models these days without necessarily having to be that traditional. I was wrong.
Thomas has made a series of senior appointments that have worked out badly, notably Ged Roddy, Wayne Mumford and now Brian Jokat who barely lasted long enough to locate the coffee machine.
He has appointed his son to a senior role which regardless of Martin’s talents is never a good idea and he has now got the very fragrant Raelynnn performing a who knows what role of HR assassin in chief.
However successful and brilliant Thomas has been in the past, the right way to run the football club would be to appoint a sensible and competent CEO, working full time at the club and let them get on with it providing financial resource and acting as a sounding board and mentor. He can’t run the club as a quasi CEO from Colorado.
Football clubs are unique in the variety of noisy stakeholders that have to be managed effectively. Zynex Medical may have customers, shareholders, staff and the financial community to deal with, but a football club has all of those in spades plus a bunch of customers( sorry fans) who also think they own the club and have a huge variety of passionately held and sometimes bonkers ideas about how THEIR business should be run.
With regard to ticket and hospitality sales, the biggest influence on that will be who we sign and fans expectation of success on the pitch. Increasing the marketing effort and the volume of cold calling staff will have a negligible effect if its not part of a coordinated campaign (preferably driven by a sensible CEO) which includes fan engagement. Running a football club is not like running Zynex where putting more sales reps on the road increases sales.
So far, we have made some encouraging player acquisitions who look useful but we’ve lost one of our best players in Connor Washington and need to be realistic because all 3 newbies have been League 2 out of contract players so its not exactly an avalanche of great new talent. We’ve also replaced our relatively inexperienced manager with another one.
We are Charlton fans so we have to keep hoping that a new sunlit dawn is arriving soon but the jury remains firmly out until we see the shape of the full team line up.