Following last nights shambolic close to the transfer window, obviously,we all HOPE like Ben Garner and Thomas Sandgaard that we have enough to challenge for promotion, but given the striker options, we now don’t EXPECT to challenge for promotion, do we ?
Long gone are the days of ‘ reaching the Premier League and playing European football in the next 5 years’ or Adkins assertion when we played promoted Hull- ‘that will be us next year’. This transfer window has cemented our position as a mid table 3rd division outfit. Sandgaard’s principal stated ambition now has changed from getting to the Premier League to ‘making the club financially sustainable’ and reducing costs and losses. Unfortunately, that’s not how football works and hasn’t worked like that for the last 50 years or so. Cost cutting and reducing losses will not result in success on the pitch and unless we are successful on the pitch, revenues will decrease and losses will increase. Charlton are not Accrington, although hanging on for grim death in the 3rd division might become our mission if the cost cutting and lack of success on the pitch continues.
It is very disappointing that competing with virtually every other London club remains tantalisingly out of reach. For most of my 50 years supporting Charlton, I have regarded Fulham, Watford, Palace, Millwall, QPR and Brentford as similar clubs or a bit smaller than us. Now we compete with the Wimbledon’s, Orient’s and Wycombe’s, its a bit sad. The Richard Murray Premiership period was a wonderful dream.
We’ve had a decent start to the season and Garner seems like a sensible bloke and who knows, maybe he is the next Brian Clough and he will triumph against the odds, Lennie Lawrence did it – but an injury to Stockley in the next month or two is likely to see the early season optimism evaporate as fast as Sandgaard’s ambition.